Phoenam Coffee Shop, who was born in the land of Makassar, South Sulawesi, Toraja coffee processing into the 20s of coffees. Menu flagship store, one of which located at Jalan Wahid Hasyim, Jakarta, this is coffee milk Phoenam special. This coffee is perfect for coffee lovers who like the taste of bitter, bitter taste of coffee because it stuck to the tongue for a while after we drink it.

Another specialty coffee at this place is still the traditional way of concocting. Peraciknya, namely Hendra Leo (72), who fondly called Mr. Afu, is one of the sons of Thay Hiong Liong, founder of the shop. Despite having employees who can blend coffee, as much as possible Afu do it themselves. On one afternoon last week when we visited the Store Phoenam, Afu that still looks fresh in his age makes any orders coffee and tea drinks. A few tablespoons of ground coffee in the filter is inserted into the pocket long enough to then drenched with hot water.

Water dripping from the filter coffee in a glass measuring of plastic, then poured into a measuring cup while doing other interesting movements coffee cup filled with water upward. Afu said, need four to five times the coffee poured from one glass into another measuring cup to get more black color and smells fragrant. After that, just poured into a cup of hot water soaked first.

For coffee milk, sweetened condensed milk added to the measuring cup. The process of pouring a mixture of coffee and milk into the cup with foam raises interesting movement on its surface.

As a variation, some material added to the beverage, such as eggs, honey, ginger, and ginseng. Some of them can be served cold.

“Different people who mix, usually taste will be different as well even if the same material,” said Afu, who had sat with us in his busy. Chatting with customers is becoming a habit Afu. Conversation can vary, ranging from the actual conditions in this country until about Makassar, Afu hometown, and about 70 percent of the visitors of this shop.